For data & market-intelligence publishers
Why it matters to you
The gap in your product. Price reporting and crop-condition surveys are coincident: they tell subscribers what already happened. A validated, regionally-resolved forward yield call is a different, premium product that your existing customers (merchants, processors, desks) already want.
Distribution you have, the model you don't. You own the customer list and the publishing channel. What takes time to build is the model, the curated UK arable practitioner corpus, and a public track record. Acquiring gives you all three at once rather than funding a multi-year build; you cross-sell to a base you already have.
Defensibility for your portfolio. The curated corpus and the accumulated sentiment history aren't reproducible from the public site, so the asset stays differentiated inside your portfolio rather than commoditising.
The value, concretely
Sizing the edge
What it's worth to you: a forward-yield tier across an existing base of, say, 3,000 subscribers at a £1,000/yr uplift is around £3m of new recurring revenue, before a single new logo, and revenue your competitors can't quickly match. That recurring-revenue uplift, not our build cost, is the right yardstick for the acquisition. The model is the moat; your distribution is the multiplier. Illustrative of the value at stake, not a guarantee.
See it for yourself
- Today's per-region call, the live signal, no login.
- Track record, 62.3% walk-forward, fully public, independently auditable.
- Case studies, 2019 (8/9 correct), 2023 (6/6), 2018 (the honest miss).
- Methodology, what the model uses, without the secret sauce.
Questions
Why buy rather than build?
You have distribution and editorial; the missing piece is a validated model, a hand-curated farmer-sentiment corpus, and a public track record that accrues one harvest at a time. That's the slow part, acquisition skips it.
You have distribution and editorial; the missing piece is a validated model, a hand-curated farmer-sentiment corpus, and a public track record that accrues one harvest at a time. That's the slow part, acquisition skips it.
Could this be a feature within our existing product?
Yes, that's the natural shape. A UK-wheat forward module inside your price/reporting product, cross-sold to your current base. The methodology comes with the acquisition under IP assignment.
Yes, that's the natural shape. A UK-wheat forward module inside your price/reporting product, cross-sold to your current base. The methodology comes with the acquisition under IP assignment.
What would we be acquiring?
The model, full methodology, the curated UK arable practitioner corpus, the public track record, the codebase, and the brand. See /the-opportunity.
The model, full methodology, the curated UK arable practitioner corpus, the public track record, the codebase, and the brand. See /the-opportunity.
Acquire the system
The live signal is public. What's not public is the engine, the curated UK arable practitioner corpus, and the methodology behind the 62.3%: the defensible IP. The whole system is available to acquire by a strategic buyer, with full IP assignment. See the opportunity, or email alastair@hurricane.works.
Also for: grain merchants · insurers · commodity desks · agritech platforms
Related: all use cases · The opportunity · Track record · About