Sentiment Pulse

This week's UK farmer mood from the curated UK arable practitioner corpus. Updated daily at ~07:25 UTC. Last refresh: 2026-07-10.

What this page shows

The national 7-day UK farmer sentiment direction and score, plus any active keyword spike. The per-region breakdown and how sentiment feeds the confidence overlay are on today's call. The one thing not shown anywhere public is how posts are scored, that's the methodology, and it stays private.

Today's sentiment direction

BROADLY NEGATIVE (-0.15)

Across the curated UK arable forum corpus, the rolling 7-day sentiment is broadly negative (-0.15).

Active early-warning signal

pest pressure running 7.2× above its recent baseline (national), across the last 7 days of UK arable forum activity. The full regional breakdown and historical baseline comparison is on today's call.

30-day trend

Daily rolling national sentiment score. Above the dashed zero line = positive; below = negative. Specific values arrive in the daily email summary.

What farmers are talking about

The dominant themes across the last 7 days of the curated UK arable practitioner corpus, with the mood of the posts carrying each theme. Aggregated, never quoted: no raw forum text is republished.

Theme	Mentions	Posts	Mood
Crop quality	57	45	negative
Fieldwork progress	32	24	mixed
Prices & market	30	10	mixed
Weather	22	18	negative
Pests	12	8	negative

Regional mood

Rolling 7-day sentiment by DEFRA region, most negative first. Regions appear once they have at least 3 region-mapped posts in the window.

Region	7-day score	Posts	Mood
Eastern	-0.23	18	negative
West Midlands	-0.08	6	mixed
South East & London	+0.04	4	mixed

Weekly archive

Every week's pulse is frozen and kept as a dated snapshot, building a public, timestamped record of UK arable sentiment over the season. Browse the weekly archive ›

How this is built

CropIntel ingests posts daily from active arable forums on The Farming Forum. Each post is scored twice, once by a hand-curated UK-agri lexicon (deterministic), once by a frontier LLM with a one-line rationale, and the two scores are blended with weight toward the LLM. Out-of-season posts (no agronomic signal) are excluded rather than averaged in. The page above is rebuilt every morning from the latest daily aggregate. Full methodology.

The system that produces this pulse (the curated corpus, the model, and the public track record) is available to acquire. See the opportunity.