**Archived snapshot.** This is the UK farmer sentiment pulse as
recorded for ISO week **2026-W31**. The
[live version](/sentiment-pulse) is updated daily. Older snapshots:
[archive index](/sentiment-pulse/).

[Home](/) › Sentiment Pulse

# Sentiment Pulse

This week's UK farmer mood from the curated UK arable practitioner
corpus. Updated daily at ~07:25 UTC. Last refresh: 2026-07-27.

What this page shows

The national 7-day UK farmer sentiment direction and score, plus any
active keyword spike. The per-region breakdown and how sentiment feeds
the confidence overlay are on [today's call](/today). The one
thing not shown anywhere public is *how* posts are scored, that's
the methodology, and it stays private.

## Today's sentiment direction

MILDLY NEGATIVE (-0.10)

Across the curated UK arable forum corpus, the rolling 7-day
sentiment is **mildly negative (-0.10)**.

## Active early-warning signal

**progress neg signal running 2.8× above its recent baseline (national)**, across the last 7 days of UK arable forum
activity. The full regional breakdown and historical baseline comparison is
on [today's call](/today).

## 30-day trend

Daily rolling national sentiment score. Above the dashed zero line =
positive; below = negative. Specific values arrive in the
[daily email summary](/subscribe).

## What farmers are talking about

The dominant themes across the last 7 days of the curated UK arable
practitioner corpus, with the mood of the posts carrying each theme.
Aggregated, never quoted: no raw forum text is republished.

| Theme | Mentions | Posts | Mood |
|---|---|---|---|
| Crop quality | 55 | 48 | negative |
| Prices & market | 34 | 13 | mixed |
| General mood | 22 | 17 | mixed |
| Fieldwork progress | 19 | 15 | positive |
| Weather | 13 | 11 | negative |

## Regional mood

Rolling 7-day sentiment by DEFRA region, most negative first. Regions
appear once they have at least 3 region-mapped posts in the window.

| Region | 7-day score | Posts | Mood |
|---|---|---|---|
| Eastern | -0.13 | 34 | negative |
| South East & London | -0.08 | 3 | mixed |

## Weekly archive

Every week's pulse is frozen and kept as a dated snapshot, building a
public, timestamped record of UK arable sentiment over the season.
[Browse the weekly archive ›](/sentiment-pulse/)

## How this is built

CropIntel ingests posts daily from active arable forums on
[The Farming Forum](https://thefarmingforum.co.uk/). Each post
is scored twice, once by a hand-curated UK-agri lexicon (deterministic),
once by a frontier LLM with a one-line rationale, and the two scores
are blended with weight toward the LLM. Out-of-season posts (no
agronomic signal) are
excluded rather than averaged in. The page above is rebuilt every
morning from the latest daily aggregate. Full
[methodology](/methodology).

The system that produces this pulse (the curated corpus, the model, and the
public track record) is available to acquire.
[See the opportunity](/the-opportunity).