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# For data & market-intelligence publishers

If you already sell UK agricultural market data, CropIntel is the forward-looking yield-and-sentiment layer most price/reporting products lack, and acquiring it is faster than building the curated corpus from scratch. This is the most natural acquisition fit.

## Why it matters to you

**The gap in your product.** Price reporting and crop-condition surveys are coincident: they tell subscribers what already happened. A validated, regionally-resolved forward yield call is a different, premium product that your existing customers (merchants, processors, desks) already want.

**Distribution you have, the model you don't.** You own the customer list and the publishing channel. What takes time to build is the model, the curated UK arable practitioner corpus, and a public track record. Acquiring gives you all three at once rather than funding a multi-year build; you cross-sell to a base you already have.

**Defensibility for your portfolio.** The curated corpus and the accumulated sentiment history aren't reproducible from the public site, so the asset stays differentiated inside your portfolio rather than commoditising.

## The value, concretely

Sizing the edge

What it's worth to you: a forward-yield tier across an existing base of, say, 3,000 subscribers at a £1,000/yr uplift is around £3m of new recurring revenue, before a single new logo, and revenue your competitors can't quickly match. That recurring-revenue uplift, not our build cost, is the right yardstick for the acquisition. The model is the moat; your distribution is the multiplier. Illustrative of the value at stake, not a guarantee.

## See it for yourself

- Today's per-region call, the live signal, no login.
- Track record, 62.3% walk-forward, fully public, independently auditable.
- Case studies, 2019 (8/9 correct), 2023 (6/6), 2018 (the honest miss).
- Methodology, what the model uses, without the secret sauce.

## Questions

**Why buy rather than build?**
You have distribution and editorial; the missing piece is a validated model, a hand-curated farmer-sentiment corpus, and a public track record that accrues one harvest at a time. That's the slow part, acquisition skips it.

**Could this be a feature within our existing product?**
Yes, that's the natural shape. A UK-wheat forward module inside your price/reporting product, cross-sold to your current base. The methodology comes with the acquisition under IP assignment.

**What would we be acquiring?**
The model, full methodology, the curated UK arable practitioner corpus, the public track record, the codebase, and the brand. See /the-opportunity.

Acquire the system

The live signal is public. What's not public is the engine, the curated
UK arable practitioner corpus, and the methodology behind the 62.3%: the
defensible IP. The whole system is available to **acquire** by a
strategic buyer, with full IP assignment. See
[the opportunity](/the-opportunity), or email
[alastair@hurricane.works](mailto:alastair@hurricane.works).

Also for: [grain merchants](/for/grain-merchants) · [insurers](/for/insurers) · [commodity desks](/for/commodity-desks) · [agritech platforms](/for/agritech)

Related: [all use cases](/for/) · [The opportunity](/the-opportunity) · [Track record](/track-record) · [About](/about)